{"title":"Defy Damage","description":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"64d26385155af511623a39f5\" data-shogun-site-id=\"906a9419-2b7d-4c18-b5f2-68a447fbe129\" data-shogun-page-id=\"64d26385155af511623a39f5\" data-shogun-page-version-id=\"64d26385155af511623a39f4\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"64d26385155af511623a39f6\" data-region=\"main\"\u003e\n  \n\n\u003cdiv id=\"s-0d75a375-7e93-4bf4-ab9d-e7730e3e9040\" class=\"shg-c  \"\u003e\n  \n\n\u003c\/div\u003e\n\n\n  \n\u003c\/div\u003e\n","products":[{"product_id":"joico-defy-damage-protective-shampoo","title":"Joico Defy Damage Protective Shampoo","description":"Joico Defy Damage Protective Shampoo is made for bond strengthening and color longevity. A rich, luxurious lather loaded with damage- preventing ingredients gently and swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands that are wonderfully resilient and healthy-looking.","brand":"Joico","offers":[{"title":"300ml","offer_id":39764430946371,"sku":"JR1-S-DEF","price":22.7,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":39764434419779,"sku":"JR1-S-50DEF","price":6.8,"currency_code":"GBP","in_stock":true},{"title":"Litre","offer_id":39764439597123,"sku":"JR4-S-DEF","price":56.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4096\/6723\/files\/joico_defy_damage_protective_shampoo_300ml_1615978409.jpg?v=1691068709"},{"product_id":"joico-defy-damage-protective-conditioner","title":"Joico Defy Damage Protective Conditioner","description":"Joico Defy Damage Protective Conditioner is made for bond strengthening and color longevity. \u003cbr\u003e\r\nReplenishes moisture and builds resilience without weighing hair down, leaving strands soft, shiny and healthy-looking after each use.","brand":"Joico","offers":[{"title":"50ml","offer_id":39764434387011,"sku":"JR1-C-50DEF","price":7.4,"currency_code":"GBP","in_stock":true},{"title":"250ml","offer_id":39764433436739,"sku":"JR1-C-DEF","price":23.3,"currency_code":"GBP","in_stock":true},{"title":"Litre","offer_id":39764439466051,"sku":"JR4-C-DEF","price":59.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4096\/6723\/products\/jociodefydamageconditioner250ml090721.jpg?v=1644455739"},{"product_id":"joico-defy-damage-sleepover-overnight-nourishing-treatment","title":"Joico Defy Damage Sleepover Overnight Nourishing Treatment","description":"Joico's Defy Damage Sleepover Overnight Treatment provides deep nourishment while you sleep and protects hair from daily damage and pollution.","brand":"Joico","offers":[{"title":"100ml","offer_id":39796804943939,"sku":"JR1-T-DSO","price":24.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4096\/6723\/products\/defydamagesleepover.jpg?v=1645552205"},{"product_id":"joico-defy-damage-protective-masque","title":"Joico Defy Damage Protective Masque","description":"Joico Defy Damage Protective Masque is made for bond strengthening and color longevity. This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage; more protection from heat styling; and hair has instant softness and shine... the kind you can see and feel on contact.","brand":"Joico","offers":[{"title":"50ml","offer_id":39796811268163,"sku":"JR1-T-50DEF","price":9.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4096\/6723\/products\/defydamagemasque50ml.jpg?v=1645552298"},{"product_id":"joico-defy-damage-protective-shield","title":"Joico Defy Damage Protective Shield","description":"Joico Defy Damage Protective Shield is made to guard against thermal and UV damage. A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution! This protective shield helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.","brand":"Joico","offers":[{"title":"50ml","offer_id":39796811366467,"sku":"JR3-DEF-50SHIELD","price":15.9,"currency_code":"GBP","in_stock":false},{"title":"100ml","offer_id":39796806975555,"sku":"JR3-DEF-SHIELD","price":24.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4096\/6723\/products\/joidefyprotectiveshield3oz.jpg?v=1645552270"},{"product_id":"joico-defy-damage-gift-set","title":"Joico Defy Damage - Gift Set","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe Set Contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDefy Damage Shampoo (300ml)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA rich, luxurious lather loaded with damage-preventing ingredients gently and swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands that are wonderfully resilient and healthy-looking.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDefy Damage \u003c\/span\u003eConditioner (250ml)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eReplenishes moisture and builds resilience without weighing hair down, leaving strands soft, shiny, and healthy-looking after each use.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":40647603814467,"sku":"JR5-X23-DD","price":41.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4096\/6723\/files\/JOICOX23-wht-DefyDamage.jpg?v=1697033330"},{"product_id":"joico-defy-damage-protective-masque-1","title":"Joico Defy Damage KBOND20 Power Masque","description":"\u003cp class=\"vc_custom_heading cesis_text_transform_uppercase wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpb_start_animation animated\" data-delay=\"750\"\u003e\u003cstrong\u003eFOR STRENGTHEN \u0026amp; BUILD BONDS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpb_start_animation animated\" data-delay=\"750\"\u003eWhat do you get when you combine the JOICO legacy of super-charged hair repair and the power of damage control in a single, extraordinary product? Meet Defy Damage KBOND20 Power Masque our brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair. This strength-building masque delivers transformative results in a single treatment.\u003c\/p\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-4\"\u003e\n\u003cdiv class=\"vc_column-inner vc_custom_1518458592921\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  cesis_text_transform_none  vc_custom_1547086025718\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eHere’s Why You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-4\"\u003e\n\u003cdiv class=\"vc_column-inner vc_custom_1518458586750\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"cesis_icon_list cesis_il_1\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_single_list\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='#ff0751';\"\u003e\n\u003ci class=\"cesis_list_icon fa-heart-o\"\u003e\u003c\/i\u003e\n\u003cul\u003e\n\u003cli\u003e5X stronger hair in one use\u003c\/li\u003e\n\u003cli\u003eBuilds \u0026amp; protects bonds\u003c\/li\u003e\n\u003cli\u003eRich hydration\u003c\/li\u003e\n\u003cli\u003eInstantly detangles\u003c\/li\u003e\n\u003cli\u003eNormalizes pH\u003c\/li\u003e\n\u003cli\u003eColor safe\u003c\/li\u003e\n\u003cli\u003ePETA-approved, global animal test-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-4\"\u003e\n\u003cdiv class=\"vc_column-inner vc_custom_1518458592921\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  cesis_text_transform_none  vc_custom_1547085955891\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eNow Let’s Use It\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  cesis_text_transform_none\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003eOur powerhouse of a masque springs into action whenever hair requires a little extra TLC. Use once to 2x a week or as needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-8\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  cesis_text_transform_none\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e▪             Cleanse hair with Defy Damage Protective Shampoo.\u003cbr\u003e▪             Apply Defy Damage KBOND20 to damp hair.\u003cbr\u003e▪             Leave in 2-5 minutes.\u003cbr\u003e▪             Rinse\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"150ml","offer_id":41006690107459,"sku":"JR1-T-DEF-KBOND","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4096\/6723\/files\/header-DD-KBOND20.jpg?v=1709819170"},{"product_id":"joico-defy-damage-in-a-flash","title":"Joico Defy Damage In A Flash","description":"\u003cp data-delay=\"750\" class=\"vc_custom_heading cesis_text_transform_uppercase wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpb_start_animation animated\"\u003e\u003cstrong\u003e7-SECOND BOND BUILDER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-delay=\"750\" class=\"vc_custom_heading cesis_text_transform_uppercase wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpb_start_animation animated\"\u003e\u003cbr\u003eA quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds –delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.\u003c\/p\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-4\"\u003e\n\u003cdiv class=\"vc_column-inner vc_custom_1518458592921\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  cesis_text_transform_none  vc_custom_1547086025718\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eHere’s Why You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-4\"\u003e\n\u003cdiv class=\"vc_column-inner vc_custom_1518458586750\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_icon_list cesis_il_1\"\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='#ff0751';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\n\u003ci class=\"cesis_list_icon fa-heart-o\"\u003e\u003c\/i\u003e\n\u003cul\u003e\n\u003cli\u003eHair is up to 20X more resistant to breakage\u003c\/li\u003e\n\u003cli\u003eCreates bonds and strengthens the hair structure\u003c\/li\u003e\n\u003cli\u003eLeaves hair silky smooth without weighing down\u003c\/li\u003e\n\u003cli\u003eColor safe\u003c\/li\u003e\n\u003cli\u003eSilicone-free\u003c\/li\u003e\n\u003cli\u003ePETA-approved, global animal test-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-4\"\u003e\n\u003cdiv class=\"vc_column-inner vc_custom_1518458592921\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  cesis_text_transform_none  vc_custom_1547085955891\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eNow Let’s Use It\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  cesis_text_transform_none\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cul\u003e\n\u003cli\u003eCleanse hair using Defy Damage Protective Shampoo.\u003c\/li\u003e\n\u003cli\u003eApply Defy Damage In A Flash directly to damp towel-dried hair, from mid-length to ends, avoiding roots.\u003c\/li\u003e\n\u003cli\u003eWork into hair until liquid turns creamy.\u003c\/li\u003e\n\u003cli\u003eLeave in for 7 seconds.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-4\"\u003e\n\u003cdiv class=\"vc_column-inner vc_custom_1518458581548\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_icon_list cesis_il_1\"\u003e\n\u003cdiv data-delay=\"0\" class=\"cesis_single_list\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\" onmouseenter=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='#ff0751';\" onmouseleave=\"this.getElementsByClassName('cesis_list_icon')[0].style.borderColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.backgroundColor=''; this.getElementsByClassName('cesis_list_icon')[0].style.color='';\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"200ml","offer_id":41006695448643,"sku":"JR1-T-DEF-FLASH","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4096\/6723\/files\/header-DD-in-a-flash.jpg?v=1709820497"}],"url":"https:\/\/www.laceysbeauty.co.uk\/collections\/defy-damage.oembed","provider":"Laceys Beauty","version":"1.0","type":"link"}